Seems there are more book trailers these days. I see them everywhere – blogs, author sites, review sites. Even Amazon has them. Some are slide shows with music or voice-overs. Others are short films. Both convey the plot quite well. But, where do book trailers figure into the whole marketing strategy? There’s certainly enough hype and fuss over them. Some people have blasted authors for simple slideshows or lack of voice over or that it wasn’t made by Stephen Spielberg for crying out loud. I think those people are missing the whole point – it’s not supposed to be a real movie – just a visual book jacket. Trailers don’t have to be elaborate.
Did I think it’d make a difference for me? Would I buy or read a book based on a trailer? At first, I said no. Not that I don’t enjoy watching them, but because I’ve already determined the book is on my reading list before I see the trailer. Usually, I read the premise first, then I’ll take a look at the trailer. But it was late one night, and I’d spent all day writing and editing, so the last thing I wanted to do was read book reviews. But I had just finished reading EVERMORE and needed a new read. So, like always, I went to Amazon to read reviews and possibly take a glance at a first page or two to see if the book interested me. I clicked on IF I STAY, and my weary eyes saw it had a trailer. I watched, and that was that – I put IF I STAY on my reading list. Another book got the me same way – GRACELING. Well, to be fair, I’d already put GRACELING on my reading list because everyone was talking it up. But normally, the premise wasn’t exactly my thing. Or so I thought. Whoa. Suddenly, it was a book I wanted to read because it intrigued me. Do I think all authors should do book trailers? No. It’s just an extra.
If you’re wondering what’s up with all the YA novels on my list lately, it’s because that’s the genre I’m querying right now, and it’s also my current work in progress.
Anyway, here’s my question – do they work for you? Do book trailers make you want to buy or read the book?